Challenging assumptions to create products, brands, and experiences with lasting impact.
Challenging assumptions to create products, brands, and experiences with lasting impact.
From engineering to design and brand - creating clarity from complexity
My work spans engineering, product innovation, brand strategy, and experience design — united by a belief that better questions lead to better outcomes


Work crossing boundaries
01
Branding
From strategy to execution - defining what a brand stands for, then building every element that makes it real. Positioning, identity, naming, voice: designed to work together, not in isolation
01
Branding
From strategy to execution - defining what a brand stands for, then building every element that makes it real. Positioning, identity, naming, voice: designed to work together, not in isolation
01
Branding
From strategy to execution - defining what a brand stands for, then building every element that makes it real. Positioning, identity, naming, voice: designed to work together, not in isolation
02
Space & CX
Brands don't live on screens alone. Designing the full range of touchpoints - physical spaces, digital interfaces, membership systems, and service journeys - so every interaction reinforces the same meaning
02
Space & CX
Brands don't live on screens alone. Designing the full range of touchpoints - physical spaces, digital interfaces, membership systems, and service journeys - so every interaction reinforces the same meaning
02
Space & CX
Brands don't live on screens alone. Designing the full range of touchpoints - physical spaces, digital interfaces, membership systems, and service journeys - so every interaction reinforces the same meaning
03
Innovation
Where engineering logic meets design intuition — turning complex problems into products that are both functional and considered
03
Innovation
Where engineering logic meets design intuition — turning complex problems into products that are both functional and considered
03
Innovation
Where engineering logic meets design intuition — turning complex problems into products that are both functional and considered
Selected Works
A selection of branding, strategy, and innovation projects - each starting with a question worth asking